Most people think freedom means doing whatever you want, whenever you want. I tend to disagree—real freedom is found through structure, not chaos.
It's not about cramming more into your schedule. It's about designing life systems to allow you to focus on what truly matters.
The more you systemise your life, the more time, energy, and creativity you will start to unlock.
That's what I've spent the last few years figuring out, and now I'm sharing everything I've learned (and continue to learn) with you.
Who Am I?
I'm Drew. Outside of working to pay the bills, I focus on simplifying and optimising my business, artistic pursuits, and health so I can live a more peaceful life without burnout.
I've built my life around one core belief: freedom comes from structure.
You might see yourself in my journey. On the surface, I am an entrepreneur and creator. But at a deeper level, I’m a systems builder and creative problem solver.
I break down complex everyday problems into clear, actionable solutions—whether for business workflows, content creation, or sustainable nutrition plans.
But I'm not just a systems guy. I'm an artist at heart. I love storytelling, visual arts, and music.
I believe creativity thrives when it's paired with a structured and thoughtful life.
My Ikigai: The Intersection of Passion, Talent, Purpose & Profit
Ikigai is a Japanese concept that represents that glorious sweet spot where passion, talent, purpose, and profit meet.
With ChatGPT’s help and after dozens of prompts regarding my interests, gripes, curiosities and history, I gained a clearer, more objective view of what makes me unique.
Here are my four core elements:
💙 Passion (What I Love)
Teaching simply - Making difficult concepts accessible for immediate use.
Optimising systems - Breaking complex projects into efficient, seamless components.
Living intentionally - Creation through artistic outlets while maintaining focused habits and spaces.
🥇 Talent (What I’m Good At)
Simplifying complexity - Deconstructing messy, overwhelming problems into concise actionable steps.
Creating practical content - Transforming knowledge into guides, courses, and frameworks that help others.
Building sustainable habits - Finding smarter ways to work and exist that stick long-term.
🌍 Purpose (What The World Needs)
Structure for the overwhelmed - Simple systems for those drowning in noise.
Action over consumption - Practical strategies that get implemented, not just absorbed.
Frameworks that prevent burnout - Helping creators and entrepreneurs build sustainable skills.
💰 Profit (What I Can Be Paid For)
Monetisation for creatives - Turning creative work into income without sacrificing passion.
Tools for intentional living - Products and services that optimise business, creativity and health.
Business efficiency solutions - Streamlined workflows and repeatable systems that enable more freedom.
What You’ll Find Here
This isn't just another productivity newsletter—it's a laboratory for living and learning where I document my journey and processes.
When you subscribe, you can expect:
Simple wellness – No-hype health practices that actually last in real life.
Personal growth – Honest reflections on habits, experiments and mindset.
Learning insights - Key takeaways from what I am reading and consuming.
Business systems – Workflows, insights and resources I've tested in my own businesses.
Creative processes – Sustainable approaches and lessons for content creation and artistic pursuits.
Above all, everything I share follows one simple philosophy: Master the fundamentals, optimise the process, and build sustainable systems that create freedom.
Keep going gang,
Drew
Digestibles:
👨💻 Work: Just hit four years of working for myself full-time.
✍️ Writing: Reviving my daily writing habit (hence Substack) and digging through old notes and ideas.
🏋 Fitness: First push-day since October—the DOMs are real.
📘 Reading: Think Again by Adam Grant.
A good reminder that being wrong isn’t a flaw—it’s a skill. My scientist’s brain (I have an honours degree in Nutrition) loves this kind of thing.
🎨 Creative: Week 3 of The Artist’s Way – read or watch here.
🎥 Tech: Selling off some video gear and switching to the DJI Osmo Pocket 3. Shoutout to Vanessa Lau for the breakdown.
Clicking the links above may earn me a small affiliate commission; I only endorse and promote tools/resources I have personally used and recommend.
P.S. If this resonates with you, hit subscribe and join me. I'd love to know what elements make up your Ikigai. Reply below.